‘Empathy’ has become a buzzword in marketing circles. Any marketing event or podcast is incomplete without its mention. Even marketing gurus and experts proclaim the value of this term in each of their social media posts. In fact, #empathy has a total of 2.74 million followers on LinkedIn and Instagram…

Content Marketing isn’t about aiming for that one viral hit. It requires a process and SMART goals create alignment with marketing objectives. — Before we dive deep into this topic, I want you to do a simple exercise. Please take a few seconds to answer this question — When you first hear or read the term ‘content marketing goal’, what is the first thing which comes to mind? I am certain that the…

How do you generate ideas? What ideas will help you create great content on your brand’s blogs, social media posts or even for guides? If you have these questions in mind, i have a few tips which could help you get off the blocks. After almost a year of creating…

The last year has seen an explosion in terms of the volume of content being created on the internet. Lockdowns across the globe have enabled millions of people to use the web to showcase their talents, put out content and connect with others in different places. However, as easy as…

Can you guess one of the most oft spoken terms on all social media platforms these days? Almost every platform has people playing up this cliched phrase. Now, what is that phrase? The phrase is “add value”. Some other versions include “add value to your audience” or “bring value”. For…

In the 21st century, it is hard to think of a business without a marketing function. The domain of marketing has become integral to businesses, small and large alike. However, some companies, especially small businesses, still function the old-school way with little emphasis on marketing. So, does marketing really matter? …

These two terms are often spoken of in the same breath; but are they really synonymous? I’m sure you must have heard of both these terms tens of thousands of times every day. Every business owner would tell you how marketing and branding are really critical to their success. But…

The pandemic of the century has upended several notions about business. The new normal may mean growth is a necessity for small firms. — When you think of small companies, you might picture 10 people cramped in a small room and an entity barely earning a few thousand dollars of revenue per year. Well, some of them rise do end up becoming large corporations. Apple, Amazon, Facebook, Google, Microsoft, IBM — all were once…

Just like the one for communication, a 7 C’s framework in marketing can do wonders too. — We have often read and heard about the importance of the 7 C’s in communication. The framework is considered to be a checklist to understand the factors concerning effective communication. But have you ever thought about a similar framework which simplifies effective marketing? The reason being, marketing also has several…